Rethinking Systems Through the Lens of Life and Livability
The Situation
The bullshit bubble is bursting in all its dreadful magnificence. We’re frozen like rabbits in the headlights, with a scent of apocalypse lingering in the air. And for those witnessing the social and environmental wreckage, if they’re lucky enough to be on the right side of the screen, there’s a heavy sense of helplessness.
The dictatorship of the economic sphere, claiming dominance over all other aspects of life, turns everything into merchandise. It destroys the bonds of solidarity between living beings and their ecosystems, makes us believe everything is interchangeable, and fractures individuals to the point where only alienation remains.
After stepping out of “nature” to commodify it, that alienation is now coming back to haunt us, spreading into every corner of social life, right down to our most intimate spaces.
Consumers have grown disillusioned with corporate “rhetoric-washing”, the empty talk meant to maintain the status quo and keep profits flowing, no matter the cost.
Our Insight
While it’s true that consumers punish deceptive practices by boycotting certain brands, they also know how to recognize and reward those that genuinely commit to real transformation and become part of the solution.
To meet this expectation and thrive, brands must fully embrace their political role and stand as true agents of change, boldly, clearly, and without compromise. Empty talk and superficial gestures are no longer enough.
Our Vision
Enough with bullshit in every shape, and the fatigue it breeds. We choose a Punk Strategy to shake up systems, push boundaries, and put social and environmental impact back at the heart of the economy by restoring real connections among all stakeholders. Business performance is a tool, never the end game. We use it to prove that rebellion against dead-end ultra-capitalism is not just possible but viable.
The market alone doesn’t define value anymore. Real worth is shared among all living beings and the ecosystems they depend on. A society’s only legitimate purpose is collective happiness and a future worth living for.
We start with a meaningful social or environmental problem, and we design an ecosystem or transform a business model to deliver real, measurable impact. We pair that solution with a brand ready to own it and deliver impact honestly, visibly, and at scale.
Changing the world one brand and one problem at a time, that’s the road ahead. The rebellion is on…
